Aarohi is an organization for rural development that aims to respond to the needs of the people of Kumaon. The word ‘Aarohi’ means ascendance or growth: the growth of thought, creativity and harmony… It was with this inspiring thought that Aarohi was established in 1992 with a vision to create ‘an equitable society’. Nestled in the picturesque village of Satoli, the organization’s current efforts are focused in health, education, and livelihoods, with a history of also having worked in forestry. Women and children are at the heart of its integrated development work.

The livelihoods initiative has its genesis in the effort to create supplementary means of income for communities of Rural Kumaon. Cold pressed Apricot Oil extracted from the kernel that part of the fruit which was considered waste was intended to serve as crop insurance for the subsistence farmer. This oil forms the base of the extended body care range including scrubs, creams and soaps. Alongside, the body care products, dried culinary herbs also forms part of the range of products, as the quality of herbs grown in the mountains was found to be significantly better than those of the plains.

The Livelihoods initiative functions as a small scale rural enterprise, with no external funding and helps to raise funds for the organization’s welfare activities. Today, this initiative is supporting more than 1,800 farmers from over 200 villages in the Kumaon and Garhwal Himalayas.

For more information visit www.aarohi.org


DevBhumi is a producers company promoted by AT India which produces Certified Organic Honey, Special Grade Honey, Litchi Honey, along with Oak Tasar silk woven products.

Currently DevBhumi works with 45 different buyers around India, including Himjoli, Fab India & Handloom and Handicrafts commission of India.

‘DevBhumi Natural Products Producers Company (DNPPCL) is a producers company owned by rural producers, primarily rural women of Uttarakhand. Currently about 4000 rural producers are shareholders and DNPPCL procures from about 8000 rural producers. DNPPCL board has a mix of professionals and rural producers and is also guided by an advisory committee comprising of professionals from the industry and from the development sector. DNPPCL’s field operations are based in Garhwal region of Uttrakhand and operates in five districts of Garhwal namely: Rudraprayag, Chamoli, Tehri, Pauri and Uttarkashi .

DevBhumi has production operations in all the above-mentioned districts with a regional office in Guptkashi (in Rudraprayag district) and marketing and processing facilities in Dehradun’ Uttarakhand.

Gauri International

Gauri International, based in Dehradun produces aloe vera gel and a wide range of handknitted products.

Gauri’s mission is working towards giving the faceless and nameless homemakers a sense of dignity. These women are the backbone of their homes but are not given their due for taking care of the family.

To enhance their self-esteem, a group of 45 women have been imparted training in the home grown skill of knitting & crochet which they practice in their free time. After doing a few easy items they slowly graduated to more intricate items. The yarn used is acrylic wool & natural dyed pure wool.

A different group of women and their families are trained in the process of extracting gel from aloe vera plants and purifying it to make our very popular cream.

These items are retailed at Himjoli outlets and in exhibitions.

Him Nectar foods

Him Nectar Foods sources farm fresh produce, adding value eschewing artificial preservatives, colours and flavors to all its products. The local community is involved at each step-from purchase of fruits and other ingredients to manufacturing and marketing. The revenue is ploughed back to support organic farming, education and healthcare projects in the Himalayan region.

Kumauni Art and Aepan Sanstha

Aepan is one of the traditional art (painting forms) of Kumaon. In Uttarakhand, aepan are popularly drawn at places of worship, houses, and main entry doors of house and in front courtyard. Some of these artistic creations have great religious importance and these are drawn during particular religious ceremonies or auspicious occasions.

Himjoli works closely with aepan artists in the picturesque village of Naukuchiyatal to develop a range of lifestyle and utility products with the goal of preserving the traditional art and craft of Uttarakhand.

Purkal Stree Shakti Samiti

Purkal Stree Shakti Samiti (PSSS) translates as ’empowering the women of Purkal’. It is a registered Society dedicated to enhancing the lives of the disadvantaged women of the Community by empowering them.

The Society works in a rural village outside Dehradun known as Purkal, located in the foothills of the Himalayas. Many families in the area lack basic education and skills and suffer from various cultural and social problems which keep them locked in a continuous cycle of poverty. The Society provides training to batches of women so that the crafts of patchwork, appliqué and embroidery gets established among the women of the community to make a wide range of home products like quilts, cushions, bags etc. currently more than 125 women work under the PSSS umbrella.

Rural India Craft

Rural India Craft based in Chamoli district of Uttarakhand works with artists in rural communities in to create handicraft and handloom products that are of the highest quality. Its’ vision is to bring sustainable growth and development to the communities we work in through the medium of art.

Rural India Craft products include Handloom (Hand-woven with hand spun yarn), Apparel Fabrics, Readymade Garments (Tweed jacket, coat, waist coat, Ladies long coat) Shawls, Stoles, Scarves, home furnishing. The materials used is Pure Wool, Pashmina, Silk, Angora Wool, and Vegetables colour dye and ozo dye.

SOS Organics

SOS Organics based in Chitai Pant village near Almora in Kumaon seeks to implement socially, economically and environmentally sustainable projects that preserve the resources and cultures of the Himalaya.

By integrating the needs of both people and the environment, the aim is to holistically develop the region’s potentials. Areas for focus include organic farming, waste management, biodiversity, reforestation, water management, education and food.

SOS Organics makes a wide range of natural cosmetics, organic health foods, herbal teas, seasonings and beeswax candles.

All SOS Organics products are made from crops that are completely rain fed, chemical free and using natural farming and sustainable agricultural techniques.

SOS presently works on innovative natural farming intervention, research and development of super foods, traditional knowledge of herbs and plants and an extended apprenticeship program.

Uttarakhand Grameen Mahila Vikas Samiti

Using traditional recipes and methods, 12 women have come together to form a group in Haldwani, the biggest city in Kumaon.

This group makes a range of pickles and will be expanding to include other packaged products in the future.

Himjoli has a transactional relationship with another 8 groups in Uttarakhand who make a range of handicrafts and traditional products primarily for the festive Diwali season.